Elima is an exclusive fashion label founded by five women, Devi Asmarasari, Laila Azra, Nazli Basuki, Natasya Mahidi and Fransisca Siregar in 2021.

Our brand honours real women with real bodies with the belief that our label should represent a woman’s confidence. Whether you are muscular, curvy, or slim, each piece is designed to flatter a variety of body types. Elima believes in strong women, supporting the cause against women’s violence and empowering young women’s abilities to lead.